I know what I know about branding from trial and error and total cheese-covered fuck ups. This has become a delightfully twisted journey to publishing full of encounters with big bitches like hindsight and a bunch of lessons learned too late.
I am not a marketeer by profession, so don’t expect technical wordery, theoretical mumbojumbo or any other professorial nonsense. This post is just the culmination of my obsessive fascination of all things marketing and brand creation.
Do you know who you are as an author or what your brand is? Or even how the fuckins you’re meant to figure it out? No? Let me help… (more…)